November 13, 2012 § Leave a comment
For the future I hope to use the research that I have done to understand the function and power that media and advertisement can have. I feel that this knowledge will be applicable with whatever career path I choose to take. I want to use this knowledge to promote behavioral changes that can have positive outcomes on the society and the environment. While I realize that there are other constructions at play that affect a person’s behavior and decisions, I feel that knowledge about advertisement and how changes in advertisement presentation and tactics have influenced people are still key.
November 6, 2012 § Leave a comment
This past week we learned about the media resource center and the film collections that were available to students. Last semester I used the MRC to find commercials produced for Chiquita banana. I decided to look for different films and came across this: David Halberstam’s The Fifties. 2 Selling the American Way. This film is part of a six part series and describes the way in which the media was used to influence commerce and politics. This film is particularly important to my project because I am looking at the evolution of advertisement of Chiquita Banana, and I will use this film to help pinpoint the techniques that the United Fruit Company used to advertise to Americans. Additionally, this film focuses on the ways media was used in the the undercover operations of the U.S. while in Guatemala.
October 23, 2012 § 1 Comment
October 10, 2012 § Leave a comment
September 26, 2012 § Leave a comment
September 26, 2012 § 1 Comment
I decided to focus my attention on finding a resource that illustrated the perception that the banana fruit company Chiquita was pushing forth in America and how that changed throughout time. While looking for sources I came across these two prints “Bananas take a Bow,” a cookbook produced by the United Fruit Company and the second Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand, which describes how the company has tried align itself with the trend of sustainability. It will be interesting to see how the company catered to the interest of that time AND diverted attention from economic and environmental practices.