The Power in Media

November 13, 2012 § Leave a comment

For the future I hope to use the research that I have done to understand the function and power that media and advertisement can have. I feel that this knowledge will be applicable with whatever career path I choose to take. I want to use this knowledge to promote behavioral changes that can have positive outcomes on the society and the environment. While I realize that there are other constructions at play that affect a person’s behavior and decisions, I feel that knowledge about advertisement and how changes in advertisement presentation and tactics have influenced people are still key. 


Films on Bananas

November 6, 2012 § Leave a comment

This past week we learned about the media resource center and the film collections that were available to students. Last semester I used the MRC to find commercials produced for Chiquita banana. I decided to look for different films and came across this: David Halberstam’s The Fifties. 2 Selling the American Way. This film is part of a six part series and describes the way in which the media was used to influence commerce and politics. This film is particularly important to my project because I am looking at the evolution of advertisement of Chiquita Banana, and I will use this film to help pinpoint the techniques that the United Fruit Company used to advertise to Americans. Additionally, this film focuses on the ways media was used in the the undercover operations of the U.S. while in Guatemala. 

Ala’ Topic: Spanish Colonial Revivalism in Los Angeles

October 23, 2012 § 1 Comment

Hi Ala’,
I grew up in Los Angeles and I thought Spanish colonial revivalism in L.A. would be interesting to research, especially because I would get a chance to observe the places once I went home. These are some of the things that I found regarding Spanish colonial revivalism in Los Angeles
I did a search on worldcat and these are the books/articles that came up:
Also, I visited several webpages and the architectural piece that kept coming up was the Casa de Campanas. From what I have gathered is that this home is a major part of Spanish colonial revivalism in Los Angeles. It was built in 1928, houses a clock tower with four bells and was designed by Lester Scherer. It was declared a historic site in 1981 and if you look through this website, you might be able to find buildings with similar architectural style.
Lastly, I found this article on jstor, which goes through the life of Spanish Colonial revivalism in Los Angeles. I think this will be the article would be the most helpful in trying to understand why Angelinos go to Santa Barabara to experience a Spanish fiesta.
Hope this helps!

Journal: Oral History

October 10, 2012 § Leave a comment

While writing the questions I noticed that for certain ‘subjects’ it was easier to come up with a list of questions to ask. For the others, like the overseer, it was a bit harder. I felt that part of the difficulty coming up with the questions has to do with the assumptions and judgments I would have carried prior to conducting the interview. While writing the questions I felt like I was inadvertently writing questions that would come off as attacks during the interview. I had to reword some of the questions in order to avoid that, but even with the final list of questions that I came up with, I felt that my opinions/ the position I taking was evident. Also, I noticed that the order of questions might also give the interviewee a sense of my position; I need to be weary of how I organize my questions. I wish I could have the opportunity to actually interview these people, the raw experiences and thoughts would be so helpful.
Oral History Interview
– Guatemalan plantation workers
– Overseer
– Middle class American mom (banana consumer)
Banana Picker:
-what have your experiences been since working in the fields?
-what was your occupation prior to entering this field of work
-who else works with you?
-where are you from?
-do you have other family members that work alongside you?
-what was the hiring process?
-how is worker treatment here?
-what do you think about bananas?
-how was life before the Chiquita banana company came?
-what do you think about bananas?
-what do you think of the U.S.
-what do you think of America?
-what do you think of the Americans
-what do you think of Americans in Guatemala?
-what do you think they are doing here?
-what do you think they think of you?
-what do you think the Guatemalan government thinks of the american corporations?
-where are you from?
-how did you hear of this position?
-how was the hiring process?
-what did they train you in?
-what do you think of bananas?
-do you have family working with you here?
-what do you think of the U.S.?
-what do you think of the banana company?
-how is your interaction with the workers?
-how is the interaction between the workers and the other workers?
-what is the interaction between the workers and the bosses?
American Mom:
-tell me a little bit about yourself
-do you work?
-do you have children?
-does your husband work?
-what does he work in?
-what is your occupation?
-what are your familial dietary habits?
-Breakfast? Lunch? Dinner?
-What do you think about bananas? What do you know about them?
-Where do you think they come from?
-what do you think about the people from that country? the people that pick them?
-have you seen any commercials, cookbooks, and other material about bananas?
-can you describe one for me?
-what stands out the most? what do you remember?
-when did you start using bananas?
-how often to you eat them?

Journey to Banana Land (formerly known as Guatemala….)

September 26, 2012 § Leave a comment

Internet Resources

September 26, 2012 § 1 Comment

I decided to focus my attention on finding a resource that illustrated the perception that the banana fruit company Chiquita was pushing forth in America and how that changed throughout time. While looking for sources I came across these two prints “Bananas take a Bow,” a cookbook produced by the United Fruit Company and the second Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand, which describes how the company has tried align itself with the trend of sustainability. It will be interesting to see how the company catered to the interest of that time AND diverted attention from economic and environmental practices.